I help busy executives and online brands run cleaner operations: calendars, inboxes, product catalogs, recruitment, and the documentation that holds it all together.
I run Roxanne Executive Operations, providing executive assistance and e-commerce operations support to founders, executives, and online brands across multiple time zones.
My background combines 4+ years of executive assistance for C-suite leaders and founders across the US and UK, e-commerce operations across Shopify, Etsy, and eBay, and operations leadership from academia. I am comfortable owning an executive's calendar, optimizing a product listing for SEO, building recruitment pipelines, and writing the playbooks that turn one-off tasks into repeatable systems.
I bring doctoral-level training in business management and a Master's in Business Administration to the work. That training shows up in how I think: clearly, systematically, and with respect for the time of the people I work with.
A working stack across operations, e-commerce, and creative work.
The strategic right hand for founders and executives who need to spend their hours on the work only they can do.
Catalog work that actually moves the needle on discoverability and conversion across Shopify, Etsy, and eBay.
End-to-end hiring support for teams that need to fill roles without losing focus on the business.
The library and playbook layer of a business: organized assets, clean systems, and documentation that survives staff turnover.
Tiered packages available with monthly retainer pricing. See packages →
If your needs exceed the contracted hours in a given month, additional time is billed at the rate that matches your plan:
Billed in 1-hour increments. I'll flag you at 80% of contracted hours so there are no surprises, and we can discuss upgrading to the next tier if overages become regular.
Additional hours are subject to availability and prior approval.
Providing comprehensive executive support across inbox and calendar management, meeting coordination, and stakeholder communications. Leading end-to-end recruitment for remote and onsite positions from sourcing through onboarding. Managing product catalogues across Shopify, Etsy, and eBay with SEO alignment and merchandising oversight. Building SOPs, workflow documentation, and SharePoint asset libraries that support consistency and knowledge transfer.
Owned C-suite executive communications, calendars, financial accounts, and global travel. Led a full-scale executive time audit that identified inefficiencies and enabled higher-value delegation. Drove end-to-end recruitment operations across Indeed and social channels, tracked shortlists in Asana, and generated evaluation summaries for client review. Created and optimized product listings across WooCommerce, Shopify, and eBay for SEO alignment and platform-specific formatting. Produced B2B product specification sheets for technical accuracy and sales support.
Managed multi-client executive support across emails, calendars, accounts, appointments, and travel arrangements. Drafted professional correspondence, managed confidential communications, and conducted research across a range of business areas. Coordinated stakeholder follow-ups and action items while maintaining discretion, flexibility, and confidentiality throughout.
Built instructional materials and ran student and faculty development programs. Directed the university's internationalization initiatives, coordinating with partner institutions across multiple regions. Redeveloped operating policies and procedures for the Hotel Laboratory. Early-career operations work that shaped how I approach process documentation today.
Assessed and authorized patient health insurance claims and prescription refills, working as a liaison between US medical professionals and the claims process. Resolved complex discrepancies in patient records. Work that demanded discretion, accuracy, and HIPAA-aware handling of sensitive data.
Managed international client hotel bookings, resolved booking concerns, and coordinated travel arrangements. The role gave me the cross-timezone client communication habits I still use with international clients today.
A time audit and schedule redesign for a UK SME founder wearing seven hats.
Founder of a 15-person UK SME held seven seats on his accountability chart. After a 5-day time audit captured all 120 hours of his working week, I redesigned the schedule around his actual productivity peaks rather than an idealised one, and built the systems to defend it.
End-to-end recruitment for a UK SME: pipeline design, sourcing, screening, onboarding. Built to keep supervisors out of the weeds.
58 product data sheets and O&M manuals, two brand systems, one repeatable Canva template. 30-minute turnaround on B2B requests.
Detailed case studies and samples available on request.
Excellent work across the board. Roxanne's submissions are the most thorough I've received in the past year, and her judgment on the projects I've handed over has genuinely made my day. Glad to have her on board.
Roxanne is a highly dependable Executive Assistant who doesn't just complete tasks — she takes ownership of outcomes. She's detail-oriented, proactive, and strong at turning messy instructions into clear action items, polished communications, and organised workflows. Her consistency, adaptability, and willingness to learn make her a valuable operational partner. The kind of VA/EA I'd trust with sensitive, fast-moving work.
Roxanne has been an outstanding support to our business operations. Her work is precise, organised, and highly detailed — the way she structures completed task lists, reports, and project documents makes it easier to manage multiple priorities. Her NDA draft was one of the strongest I've reviewed, even compared with documents from experienced legal professionals — and she was careful to note it still required proper legal review, which showed real judgment. She turns broad ideas into structured outputs, action items, and follow-up plans, and her attention to dates, version clarity, and detail keeps important work from getting lost. A valuable part of the team.
I'm based in the Philippines (PHT, GMT+8) and primarily support clients in the UK and the US.
My standard availability comfortably overlaps with:
Most of my current work runs on UK time, so I'm well practised at managing cross-time-zone coordination.
During working hours, I typically respond within 30 minutes, and always within the same business day. I am online across my communication apps throughout the day so nothing falls through the cracks.
For urgent matters, response times are often faster. I prioritise proactive communication, so clients are consistently updated without needing to follow up.
I generally maintain standard business-day availability to protect long-term consistency.
That said, I accommodate weekend or holiday support for urgent operational issues, product launches, recruitment deadlines, or time-sensitive requests, when agreed in advance.
My onboarding process is structured, fast, and low-friction:
Most clients are fully onboarded within 3–7 business days.
Yes, within reason. My core expertise is executive assistance, operations, e-commerce coordination, recruitment, process management, and business administration.
Many clients also involve me in adjacent areas: vendor coordination, basic marketing operations, CRM management, reporting and dashboards, SOP creation, hiring pipelines, customer experience improvements, and cross-functional project coordination.
If a task falls outside my direct expertise, I'll either learn and adapt quickly if practical, recommend a better specialist, or coordinate with an existing contractor on your team. I don't overpromise on highly specialised technical work.
I keep my long-term retainer roster limited to a maximum of 3 clients at a time.
I don't believe in overloading my schedule. My focus is on maintaining a high standard of work, responsiveness, and dedicated support for each client. Quality over volume.
Yes. Many clients start with a paid trial week, a short-term project, a smaller monthly package, or a pilot engagement for a specific operational need.
This lets both sides assess workflow compatibility, communication style, and execution quality before committing to a longer-term arrangement.
Extra hours can be accommodated at a rate matched to your plan: $25/hr (Starter), $28/hr (Growth), or $35/hr (Partner), billed in 1-hour increments. Additional hours are subject to availability and prior approval. I notify clients once usage reaches approximately 80% of allocated hours, so there are no surprises.
Unused hours are generally not banked long-term, but small rollovers may be accommodated when discussed in advance.
If workload consistently changes, I'll recommend adjusting your package rather than forcing an inefficient setup.
I adapt to whichever systems you already use. Common platforms include Slack, Microsoft Teams, Discord, WhatsApp, Zoom, Google Meet, email, Asana, ClickUp, Trello, Notion, and Google Workspace.
I usually combine fast communication channels with structured project management tools to keep operations organised, transparent, and efficient.
Confidentiality and operational security are core to how I work. I regularly handle financial reports, HR documentation, supplier pricing, customer systems, and executive communications.
My standard practices:
Yes. I'm comfortable signing NDAs and confidentiality agreements for both short-term and long-term engagements, typically within 24 hours.
For planned leave, I give advance notice and make sure critical tasks, updates, and documentation are properly organised before stepping away.
For unexpected situations, I communicate as early as possible and prioritise urgent operational continuity. Depending on the engagement, hours may be rescheduled, deliverables adjusted, or retainers partially prorated if availability is significantly affected.
I invoice in USD or GBP. Accepted payment methods include Wise, PayPal, and international bank transfer.
Retainer engagements are billed monthly in advance, unless otherwise agreed.
Yes. Professional invoices are provided for all engagements and include service breakdown, billing period, currency, invoice reference number, and payment details. Issued monthly unless a different arrangement is required.
For ongoing retainers, I require 14 days' notice for pauses or termination. This gives both sides time for proper handover, documentation updates, transition support, and access management.
Flexible pause arrangements may also be discussed depending on availability and project status.
I primarily support founders, e-commerce businesses, operations-heavy companies, fast-growing teams, and small to mid-sized businesses.
Industries I've worked across:
Most of my clients value operational structure, reliability, responsiveness, discretion, and proactive execution.
I work independently, and clients work directly with me throughout the engagement.
I personally handle communication, operations, coordination, execution, and day-to-day support, so there's consistency, accountability, and a strong working relationship.
If you are a founder or brand looking for steady, capable support, send me a note. I'll reply within one business day.
A 30-minute conversation to understand your needs and explore whether we're a fit.